Marketing Team Listings:
We also post about our Team listings on Linked In, Twitter & MeWe. We also upload any listing videos to Youtube.
The Building Blocks of a Listing Marketing Plan:
This is a general guide for promoting Team listings using our email, website & social media. It gives an overview of the strategy behind the marketing plans that we put together for each listing. We do not follow this guide exactly and have created our own "Listing Marketing Plan" template which we customize for each listing, however this guide will give you a good understanding of the building blocks that we keep in mind.
Marketing our team's listings is one of the most important jobs of our marketing department. Our marketing is what sets us apart from the competition so it is vital to show our agents & their clients that we are going above & beyond in our efforts to market their home.
Creating Pages on Our Website:
We created pages on our website frequently as a part of our marketing efforts. This will mainly be the job of the Marketing Director but it is important to know the basics of how the website works. The only time you should need to work with the back-end of the website would be if you needed to create a back-up listing page on our website. We already have a template for this & it would just need to be manipulated.
Responding to Interaction on Social Media:
*If you see references to "FUB" that was our previous CRM system, we now use Chime.
You will need to respond to all social media comments & messages in a timely fashion. Our goal is to provide assistance and make every interaction with our team a positive one, & always staying in line with our brand values: Trust, Optimism, Tenacity & Excellence. We also want to capture any potential clients using our social media & knowing the right words to say & questions to ask is vital. If you encounter any negative comments you will need to hide their comment in a timely fashion. This prevents anyone else from seeing it, but it still appears to the user who wrote it, so that they do not write it again. If you receive a negative message notify the Marketing Director & do not respond.
In addition to responding to any comments/messages you will need to check any likes of our posts. On Facebook you will need to "invite" anyone who liked the post to follow our page, if there is no option to invite them it is because they already follow our page. On Instagram you will need to go to the profiles of anyone who liked our post and like their most recent photo as long as it does not clash with our Brand values and there is no questionable or explicate content in the post. If it is questionable, do not like the post.
Creating Successful Social Media Accounts:
It's important to understand the overarching rules to setting up a successful Social Media account and utilizing it in the most effective way possible. We have already done the work to set-up successful Social Media accounts, however understanding why we have set them up the way we have is important & there are helpful tips & tricks that you can learn along the way in this general Social Media Guide.
How to be Successful on Instagram:
The level of success we have on Instagram depends on how well we utilize the platform. Simply posting a photo or story in not enough, there has to be strategy behind everything we do. Instagram's complex algorithms can prevent our audience from seeing our content if we do not use it the proper way. This guide will cover high level strategy behind what we do and cover tips & tricks to make our account successful. We have already done the work to set up our account, now we must maintain it. The content ideas and scheduling do not have to be followed exactly but they give good ideas to work off of.
What Type of Content to Utilize:
A large part of your job will be to come up with content ideas that are relevant to our industry and fit within our Brand. This playbook is full of successful content ideas & examples that pertain to our industry. You can use these ideas to supplement our listing content & incorporate into your content calendar. This playbook will be very useful when you are struggling to come up with content ideas, or need direction on what kind of content to create. It will give you a good idea of the type of content we want to utilize.
How to Send Marketing Emails
Our team has accumulated a large database of potential clients, past clients, personal relations & more over the years. A key component in our marketing efforts is sending email campaigns to different segments in our database in order to market listings, generate new clients, continue brand awareness & more. We have a new email tool that allows us to create more specific groups, use high level email templates, schedule email campaigns & track performance. This tool is easy to use & makes email marketing a breeze.
The example email given in this training piece is just an example of one type of email we may send.
How to Create Email Groups from our Database:
This training explains the step-by-step process of creating a new email audience within our email tool.
How to Use Email Templates:
Our advanced email tool gives us the option of creating, or using a variety of already created, email templates. They are a extremely helpful time-saver, you can pull from a library of difference types of already created templates, or create your own for future use. The link above takes you to a series of training articles regarding the different details of how to use the templates features. Read through each article to learn how to use this feature to it's full potential.
Understanding Email Views & Performance:
The new email tool has different views that offer you the ability to view different email data on your screen. It also offers in-depth email performance data so that you can analyze what is performing well. These training articles explain how to utilize these different features, you'll want to read through them all to get a good understanding.
How to use the Email Tool's "Calendar View":
Within the new email tool you have the option to change your view to Calendar View to see your scheduled email campaigns on a calendar. You may find this view easier to use or you may prefer the Smart View. This training will explain how to use this view and it's different functions.
A Dictionary of our Marketing Terms:
Our marketing efforts are in direct partnership with Curaytor. As you will come across often in these training videos, they use specific terms and marketing phrases which refer to different website functions, marketing techniques, technical functions & Curaytor products. This dictionary will be a very helpful guide to understanding these different terms & phrases.
Learning the How to Navigate our Marketing Tools:
Curaytor provides our website management & maintenance, email blast tool, brain (a content library to be explained in another article) & more. We access all of these marketing tools through our Curaytor platform website (which we refer to as the "back-end of our website"). This training teaches you how to navigate this platform and access these different tools.
You can ignore the references to the "Convert" tool at this time. Convert is a Curaytor tool used by our sales agents to track the activity of potential clients within our database & their interaction with our materials.
How to use the Curaytor "Brain" Tool:
Curaytor's "Brain" tool is very useful for finding successful content ideas. It is a success library of Facebook ads and emails sent from top producing agents using the Curaytor systems, you can see which ads and emails have been most successful within Curaytor's group of hundreds of top agents.
Guide to Using "Brain":
Learn step-by-step how to use the Brain tool to search for the most successful content ideas.
The C.A.B Marketing Strategy:
A quick explanation of this marketing strategy that is a key part of our marketing campaigns.